Are you missing customers?
Search, location signals and page basics that affect whether a ready buyer finds you or calls someone else.
Website, email and enquiry audit
Find the leaks costing enquiries.
I check the things that lose work: customers who cannot find you, calls that are hard to make, forms that create doubt, slow mobile pages, missing email, and preventable problems that become expensive later.
What gets checked
Business problems first. Technical proof underneath.
Are enquiries leaking?
Phone links, forms, booking paths and mobile calls to action that turn attention into paid work.
Are buyers hesitating?
Business details, service clarity, proof and policy basics that reduce doubt before someone makes contact.
Are quotes and invoices protected?
Mail setup that affects whether enquiries arrive, replies land, and fake invoice emails are harder to send in your name.
Is the site costing money quietly?
Slow pages, broken redirects and crawl issues that turn marketing spend and word-of-mouth into fewer calls.
Could a preventable problem get expensive?
Visible configuration gaps that may not matter today, but can become downtime, cleanup cost or reputation damage.
Example findings
The report focuses on cost, not trivia.
Email spoofing protection is incomplete
Fix soon- Technical indicator
- No DMARC record found at _dmarc.example.com.
- Business impact
- A fake invoice or supplier email that looks like it came from your business can cost real money and awkward phone calls, even if your inbox was never hacked.
- Evidence
- DNS lookup returned no TXT record for the DMARC hostname.
- What I would fix first
- Lock down the mail setup as part of a short email and domain cleanup.
Mobile visitors wait too long
Fix now- Technical indicator
- Homepage largest contentful paint measured above 4 seconds on a throttled mobile test.
- Business impact
- Slow mobile pages waste paid ads, referrals and Google clicks. A buyer who leaves before the offer loads is lost before sales starts.
- Evidence
- The first meaningful page content was delayed by large images and render-blocking assets.
- What I would fix first
- Cut the page weight, remove blocking scripts and retest the homepage on mobile.
Ready-to-call customers have to hunt
Fix now- Technical indicator
- No visible click-to-call link in the first screen on mobile.
- Business impact
- A customer ready to call has to hunt for the next step. That is the wrong place to make them think.
- Evidence
- The phone number was only found in the footer after scrolling.
- What I would fix first
- Put a clear call path near the top of the page and make it tap-to-call on mobile.
Google has weak crawl guidance
Fix soon- Technical indicator
- Sitemap is missing, blocked or not linked from robots.txt.
- Business impact
- Google has less help finding the pages you already paid to build. That can leave useful service pages doing nothing.
- Evidence
- The sitemap request did not return a usable XML sitemap with page URLs.
- What I would fix first
- Publish a sitemap, link it from robots.txt and submit it in Search Console.
What happens next
A short cleanup beats a long wish list.
The audit is built to find practical fixes: lost calls, wasted clicks, weak contact paths, email deliverability issues, slow pages and obvious trust gaps.
If the report shows worthwhile problems, the next step is a focused cleanup sprint: fix the highest-value issues first, then decide whether bigger website, app or automation work is worth doing.